BURGER KING | ANGRY-OKE
Digital campaign concept to support the re-launch of the Angry Whopper.
To relieve their anger (after eating a hot Angry Whopper) customers would be encouraged to go online and sing a pop song in an angry fashion. Using their webcam and microphone users could submit a video to the campaign website of themselves singing. Users can also view and rate other submitted videos, prizes would be given to the most popular.
The campaign would be promoted on in-store promotional materials and online advertising.
Concept
CAMPAIGN WEBSITE
Augmented Reality
Promotional cups would feature a microphone that also acts as an AR launch code. When viewed with a webcam or phone camera the cup would change to a microphone held in an angry hand.
