HALIFAX | BIG SWITCH
Campaign to encourage consumers to switch to a new Halifax high interest current account. Animated interactive formats supported an offline poster and print campaign. Content is accessed by switching the lights on.
Concept | UX | Design | Illustration | Build
Microsite
![](https://cdn.myportfolio.com/45800465-d797-4f93-ada2-95515a0b29c8/71babe66-ae39-4e03-a650-39160c8c6730_rw_1920.jpg?h=d1e525240b21ddbad4b029c5d5a7ead5)
![](https://cdn.myportfolio.com/45800465-d797-4f93-ada2-95515a0b29c8/eece8962-b2f2-40c1-8393-4ef18dbf79d2_rw_1920.jpg?h=5f518cef9335786862e1abac00cf958d)
![](https://cdn.myportfolio.com/45800465-d797-4f93-ada2-95515a0b29c8/aa304a6b-6072-445c-b31a-2590f7762692_rw_1920.jpg?h=3c66f2294691d51e3fc49dd14d1ff17c)
![](https://cdn.myportfolio.com/45800465-d797-4f93-ada2-95515a0b29c8/b74e88cd-4fb8-4de9-9952-2bcdc3788305_rw_1920.jpg?h=d55c0327c9c614bd42b1dad833a1ff27)
![](https://cdn.myportfolio.com/45800465-d797-4f93-ada2-95515a0b29c8/b3d0af5a-d6ac-437f-a148-44ca8902495c_rw_1920.jpg?h=fd5a970235896f89523f8d73c90cd823)
![](https://cdn.myportfolio.com/45800465-d797-4f93-ada2-95515a0b29c8/24ae9843-3cea-487f-a47c-1350ab12bca1_rw_1920.jpg?h=303b3c5183feb8eadd55c3b9c940b4b6)
![](https://cdn.myportfolio.com/45800465-d797-4f93-ada2-95515a0b29c8/440a390b-5ecf-427b-939e-365a46cf5d04_rw_1920.jpg?h=c7a6772bfee21f5d2351ea06727e2ec7)
Banner Ad
![](https://cdn.myportfolio.com/45800465-d797-4f93-ada2-95515a0b29c8/6d5d9765-d2dd-484e-a1f8-ba9507d992d7_rw_1920.jpg?h=0c9e02b38ac5eb04922dd522ce15e20a)
Hompage panel
![](https://cdn.myportfolio.com/45800465-d797-4f93-ada2-95515a0b29c8/6d203e7a-4372-4f6e-89e5-d1337732c2ad_rw_1920.jpg?h=14a876af4ed79866f2e6e08545de167e)