OPEL | THE NEW MERIVA
Digital concepts forming part of an integrated pitch to launch the new Opel Meriva. Ideas were based around an open arm gesture that mimicked the unique door design of the car.
Concept | Art Direction | Design
WEBSITE
Launch website based around the campaign welcome gesture.
Interactive DOOH
A digital poster that viewers can interact with by moving their arms.
A hidden camera would recognise and track viewers' movements.
A hidden camera would recognise and track viewers' movements.
INTERACTIVE DOOH
An outdoor roadside digital 48-sheet poster placed along the press launch test drive route. A number plate recognition camera would detect a new Meriva approaching and interrupt the current ad to show the campaign welcome gesture.
ONLINE ADVERTISING WEBSITE TAKEOVER
An idea for a MSN homepage takeover on launch day.
