PHILIPS HUE | SOCIAL MEDIA
Suite of social media ad placements promoting the benefits of Philips Hue lighting. Multiple versions were created following three creative routes, three control options and a mix of awareness and conversion messaging. The ads were adapted for a range of Facebook, Instagram and Pinterest paid for ad formats.
As part of the project the app UI was scaled up and screens recreated so that the functions were legible within social placements.
Concept | Design | Production
FACEBOOK AD LINK
FACEBOOK CAROUSEL
FACEBOOK Collection Ad & Instant experience
FACEBOOK CAROUSEL
PINTEREST PROMOTED PIN
PINTEREST CAROUSEL
