PHILIPS HUE | YOUR DAY WITH HUE
A campaign showing how Hue lighting could help you whatever the time of day. This was the first use of DOOH for the client who wanted to follow it up with a more direct call to action.
After watching a DOOH awareness video relating to the time of day users were served a mobile ad. The ad directed users to the nearest high street store where the product could be purchased.
The campaign had a successful run in various city centres across Holland and Belgium.
Concept | UX | Design
Concept
Mobile Banner Design
User Journey
Digital out of Home Sites
