PURINA | B2B ECOMMERCE
Redesign of a B2B eCommerce website for Nestle's Purina cat and dog food brand. The website is aimed at low volume buyers such as pet shops, vets and breeders.
The existing website is client focussed, purely functional and not very user friendly. The target audience are offer driven and would often call to place an order instead of trying to navigate to find the latest offers.
It was decided to give the website a consumer facing, promotions lead feel that would appeal to the board audience that have varying degrees of online experience but all share the same passion for cats and dogs.
The website has primarily been designed for desktop but also responsive for mobile. The template will be repurposed for all markets across Europe. The project is ongoing.
All UX, UI and design work has been created using Figma.
UX | UI | Design
PERSONAS
SITEMAP
EXAMPLE Wireframes
USER JOURNEYS
INITIAL DESIGN TREATMENTS
